The word awaii -- which is the Japanese word that roughly translates to "cuteness" is a word that has spread across the globe with Japan's popular, viral aesthetic. In the U.S. the trend began when the show first appeared on television sets across the world in the 90s. But, going into the 70s, we also witnessed the emergence of one of the longest-running cultural exports - and the kawaii icons of this East Asian island nation: Hello Kitty . On the 25th of August, Japanese legacy brand Sanrio is best known for its characters such as Aggretsuko and, obviously, Hello Kitty They are collaborating along with the RECUR brand to take the animated cat on "a trip around the globe" and on to Web3 According to an announcement in the press. The first step on the virtual world tour the official launch of their Hello Kitty and Friends NFT collection which includes the 10,000 PFP-NFTs that include...
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