A New Hello Kitty NFT Project Will Feature Eight Iconic Cities

The word awaii -- which is the Japanese word that roughly translates to "cuteness" is a word that has spread across the globe with Japan's popular, viral aesthetic. In the U.S. the trend began when the show first appeared on television sets across the world in the 90s. But, going into the 70s, we also witnessed the emergence of one of the longest-running cultural exports - and the kawaiiicons of this East Asian island nation: Hello Kitty.

On the 25th of August, Japanese legacy brand Sanrio is best known for its characters such as Aggretsuko and, obviously, Hello Kitty They are collaborating along with the RECUR brand to take the animated cat on "a trip around the globe" and on to Web3 According to an announcement in the press. The first step on the virtual world tour the official launch of their Hello Kitty and Friends NFT collection which includes the 10,000 PFP-NFTs that include Hello Kitty and five of her pals.

Extending Hello Kitty's fan experience Hello Kitty fan experience

RECUR isn't new to providing fans who have been loyal to classic franchises with NFT-driven experiences. In fact it's no surprise that the Hello Kitty announcement comes just days after the release of RECUR's collaboration in conjunction with Nickelodeon. Although the Nickelodeon collection relied on the common nostalgic nature that is NFT members to create a collection of nostalgia NFT group to immense success The Hello Kitty and Friends collection is aiming to satisfy a different untapped desire of the Hello Kittyfans across the globe that is excitement.

That's the entire idea behind this ambitious project. Practically speaking, Hello Kittyand her pals will serve as virtual tour guides for the coming collection, and it's expected to include locations in eight cities around the world. Two of the cities will only be available to holders of RECUR passes. Of course, those who own the NFTs in this set are welcome to join in and possibly acquire even more exclusive digital collectibles by taking on various challenges to be announced in the meantime as Hello Kittyand her friends travel around the whole Hello Kitty World.

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