- It was announced Friday that Nifty Gateway would launch a beta version of Publishers, its Shopify-like platform that will allow curators to create NFT storefronts and display collections from artists they have partnered with, according to a company blog post shared with nft now.
- Publishers allows users to access the same tools that Nifty Gateway has used for years to present its Curated Drops. Rather than acting as the primary drop curator for the Nifty Gateway community, Publishers storefronts offer an opportunity for artists and buyers to interact.
- Also, it creates a new revenue stream for the Nifty Gateway ecosystem by allowing sNFT collector to collaborate with artists to promote projects and artwork that may otherwise be overlooked.
Why it matters
During the relaunch of the Nifty Gateway marketplace in 2020, we recruited a lot of artists," said Nifty Gateway Co-Founder Duncan Cock Foster. As a creative medium, the NFT space will grow once it develops more. Therefore, we created a curated schedule for these artists.
Cock Foster talked about how curation is important in the traditional art world, as well as what the NFT space can learn from them. He believes curators play a critical role in helping collectors understand what they are collecting and growing the physical art ecosystem as a result.
"That layer plays such an important role," Cock Foster continued. In the NFT world, that layer does not exist. According to my knowledge, there is no equivalent. In order to help create that equivalent, we wanted to launch a product."
Foster and the Nifty Gateway team have contacted 50 curators to test out the Publishers storefronts, which will be expanded to include more collectors in the near future. For its launch, the marketplace chose 50 beta curators, including 33, The Mad Pups, RX2, seedphrase, AJ Vaynerchuck, and other native NFT ecosystem players.
As the NFT art world has grown so large, no single person or organization is capable of knowing all the talent and artists," Cock Foster explained. It will be possible for these collectors to spotlight artists we don't even know exist."
Publishers also offers several tools for curators and artists, including a no-code minting dashboard and the ability for artists to choose from a variety of drop types (first-come, first-served releases, 1/1 auctions, open Editions, and more). No-code minting dashboards are encouraging additions. Getting non-Web3 natives to adopt blockchain-based technologies such as NFTs will be crucial to their widespread adoption.
Artists will be able to use curatorial tools independently once Nifty Gateway expands its Publishers platform beyond its beta phase. As Publishers learn more about how they want the vetting process to work, Cock Foster explained that it will evolve. The idea was to start with a group of trusted community members so they wouldn't have to deal with a lengthy and tedious vetting process right away, aside from the company's basic requirements (curators can't release stolen art or commit fraud, for example).
"Curators will build their own reputations," Cock Foster said. Collectors will trust certain curators over time to do the right thing, and they will be rewarded for their trust. Cock Foster took an art-first approach to address concerns of future controversy regarding which artists curators might feature in Publishers storefronts.
We have been part of the art ecosystem for a long time," Cock Foster said. "Art is supposed to provoke thought. The work of some artists would be shocking in any other context. One example is Jordan Wolfson. Right now, I am not willing to commit to any red lines. It's important to let people express themselves on an art platform. There may be some backlash on Twitter. This isn't the first time."
Additionally, Cock Foster is excited about the rules for buyers in Publishers storefronts, which extend a concept the marketplace has used previously. For example, a drop might be free for minting, but collectors might also need to own previous works by that artist to acquire the new NFT. According to Cock Foster, publishers will be able to use a powerful set of rules. As a result, curators will be able to create a very compelling ecosystem and create all sorts of innovative drops, which they wouldn't otherwise be able to do."
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