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Muse Is Launching the World’s First Chart-Eligible NFT Album

Muse Is Launching the World’s First Chart-Eligible NFT Album


It turns out that Napster was a mistake, and Napster Lime wire were not the only ones to start. It is true that the music business has seen massive changes in the last 20 years, yet it is still an increasingly digital-based industry. Since the music NFT marketplace Serenade joined forces in partnership with Warner Records U.K., the trend will likely be sustained, on a larger the scale of. Together, they've launched the introduction of a new music format called The Digital Pressing. It's one of a kindan eligible chart-friendly music NFT specifically targeted towards the most passionate of the music fans, according to an announcement made by the nft today.

Digital Pressing is a brand new chart-compatible music format that hopes to give music lovers across the globe all the benefits of physical releases in addition to the ease that traditional downloads offer. This comes on following of the inclusion of digital downloads and streams in the Billboard's method of creating charts that accurately portray the music of the time.

A new format for music

In announcing the possible impact of this brand new format, Serenade founder Max Shand declared in a press release in which he said that "Digital Pressings will be a game changer on the global stage," declaring the possibility that this format will allow musicians to "offer their international audiences something truly unique and engaging," Shand declared.

A new format for music

Shand talked more about his ideas of his vision for Digital Pressing format in an Instagram post that emphasized the format as a way to broaden the scope of the album release cycle for artists around the world. Digital Pressings are being promoted as giving artists with the chance to present their work in a similar way to what they would do with an album on traditional vinyl without any of the disadvantages.

In addition to boasting a two-week lead time, as opposed to the six-to-nine months needed for a vinyl release Digital Pressings could also be much more eco-friendly. According to the press release from Serenade, "one average 12[-inch] vinyl has the equivalent carbon footprint of 197,100 Digital Pressings."

Leading the way for the introduction of this new format is the English rock group Muse which is set to release the ninth album of their studio The Will of the People on August 26 under the new format. For long-time Muse followers, the change will create an interesting analogy with other English rock group Radiohead which famously shattered convention when they released their long-awaited album in Rainbows through the "pay what you want" digital download.

Every Digital pressing of Will of the People -and any subsequent albums that are released in this format will count towards one album sales in the chart. In this pilot launch, sales information will appear on charts for music within Australia and the U.K. and Australian markets for music.

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