Doodles have become one of NFT's most beloved and respected projects in a short time. The collection's colourful line-drawn characters have spread like wildfire across the globe. They rank high in popularity and revenue in the top PFP (profile picture) collections.
What is Doodles NFT?
Doodles are a collection of 10,000 generative NFTS created by Scott Martin, Evan Keast, and Jordan Castro. The team uses working aliases known as Tulip Burnt Toast and Poopie. Keast & Castro were well-known in NFT communities, having helped launch the renowned NFT project CryptoKitties. For the past year, Martin had been producing his own and growing his brand within NFT.
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Martin created hundreds upon hundreds of distinctive visual traits for Doodles. However, Doodles eventually followed the same path as CryptoPunks or Bored Apes. Instead of randomly mixing and matching individual traits, Doodles created the complete collection.
Doodles ecosystem hosts humans, cats (pickles), apes, and sentient flames: skeletons, aliens, and many more. Doodles' NFTs, like most generative avatar collections, come in varying degrees. Their traits determine these. Although Doodles has never published a list listing the rarest and most popular traits -- RaritySniffer's unofficial rankings can be found -- skeletons (cats, aliens, mascots) continue to be resold for the greatest amounts.
Martin, Castro, and Keast started Doodles on October 17, 2021. Originally, their product was sold at 0.123 ETH per month. The mint price was regarded as high at the moment. Doodles were the first PFP company to establish mint prices of less than 0.1 ETH. Doodles founders decided this price point would enable a treasury minimum of 420 Ethereum.
Doodles tried something completely new during the rollout. Doodles closed Discord a month after it was launched for minting. This resulted in no new members being able to join the community, adding an extra layer of exclusivity.
This decision was met with mixed reviews. Because it effectively gave whitelist (priority minting access) to a handful of individuals, it had mixed reviews. But, as the Doodles min date approached, the project's following increased, and the decision not to close Discord began to be considered an innovative reward for early NFT program supporters.
Doodles NFTs build a community.
The Discord server was restarted shortly after the Doodles ran out. Doodles quickly became a popular PFP NFT community thanks to the inclusion of many NFT celebrities and influencers.
Doodles have been empowering its community since the beginning, despite being marketed as a community-centred avatar project. According to the Doodles website, owning Doodles is an easy way to make the community more collaborative.
Voting by the community
The Doodles ecosystem can be described as one DAO. Every Doodles user has a say on what DAO does. Keast described the DoodleDAO Treasure System early. 1 Doodle = to any decisions about the DoodleBank.
Doodles members were able to vote in favour of Doodles team scaling, Doodles live activities, funding 3D Doodles projects, and much, much more. The Doodles Forum and Doodles Talk offer additional levels of discourse for each proposal.
As the project matures and more proposals are received, it has become increasingly crucial for Doodles to be a successful brand. This is probably due to the project's leadership, who has continued envisioning the future.
Anti Scam/Pro-Artist
Doodles became a very popular project and were the inspiration for many knockoffs and derivatives. Keast and Doodles could anticipate this issue because they had already implemented a derivative review system within Discord. Incentives were offered to developers to create projects inspired by the main Doodles collections.
Numerous Doodles community projects were put on vote. Collections including Pukenza, Pukenza, and Nuts have all directly resulted from the 1 Doodle =1 voting system.
Doodles Server also offered an alert channel that promoted a "see one, say another" mentality. Numerous fraudulent accounts and projects have been reported. The channel appears to have helped prevent several unapproved Doodles knockoffs or potential scams.
Doodles: To and from the moon
The Doodles Floor Price remained at 1-5 ETH during the initial months, but things picked up significantly towards the end of 2021. Keast and the rest of the Doodles crew began to create short animations in anticipation of something new. This led to a rise in secondary sales and some of the most significant Doodles Sales to date.
However, although there may be a sudden uptick or "pump" when a project announces something significant (i.e. Nike acquired RTFKT), Doodles kept the momentum going even months after their announcement. What did you think of the announcement? Space Doodles.
Space Doodles works directly alongside the original 10,000 NFTs collection.
Doodles developed a mechanism that allowed owners to swap their existing NFTs for a spaceship-themed, new collection. These spaceship-themed NFTs live on a different collection of the Ethereum blockchain to be distinguished from the original.
Space Doodles are only available to Doodles holders. Castro claimed that they were "non dilutive extended Content for Doodles." Castro's tweet even covered all the technical details.
Doodles: An entertainment platform
Perhaps the most striking aspect of Doodles is its integration from the blockchain into real life. Doodles are trying to be more than a PFP project. Keast, Doodles' co-founder, has repeatedly mentioned that the ultimate goal is to create a Web3 entertainment business. The crew has already taken many steps to accomplish this goal.
Doodles have created immersive experiences for people in person that coincide with NFT events. Doodles started in December 2021 by partnering with The Heart Project to present a significant event at Art Basel Miami. Heart Basel Miami as they called it, gave the NFT community an insight into a Doodles entertainment company.
According to the expenditure proposal, this event was designed and executed in a minimal time.
Keast made it clear that the event was a great success. He also mentioned shortly after that, which indicated that several prominent talent representatives had expressed an interest in Doodles. Doodles have other plans, however.
HYPEBEAST has an interview in which the founders revealed their goal to "bridge internet3 and reality and connect NFT enthusiasts through community projects such as concerts merchandise, installations, and other activities."
NFT.NYC hosted the second event, Doodles Generation Factory. It was launched in June 2022. The activation communicated doodles' desire to show up and shine further, providing a stage where many Doodles initiatives were unveiled, including Doodles 2 Doodles Records and Doodles Fundraiser.
While the scope of how web3 companies might leverage a PFP program to achieve this is still unknown, we have long heard similar sentiments from the Bored Ape Yacht Club (now managed by Madonna) and the World of Women (now managed by Guy Oseary. Doodles are echoing that sentiment.
Doodles in the future
It's remarkable to witness the incredible growth and achievements of the Doodles Project and its three founders, considering the project's young age. The collection currently holds around 141,000 secondaries. Doodles have much to do before being recognized as a legitimate contender for PFP NFT's crown currently held in the Bored Ape Yacht Club. The collection of colourful characters has undoubtedly won the hearts of many NFT lovers.
Doodles have been growing steadily, even with crypto prices fluctuating wildly since its conception. The company has recruited a range of talent to its team. These include former President Billboard Julian Holguin as CEO and Pharrell Wilkins as Chief Branding Officer.
Doodles Web3 entertainment continues to expand as it makes its efforts. Here are some of these things the Doodles Community can look forward.
Doodles Fundraise
In summer 2022, it became public that 776 management was the venture capital firm formed by Alexis Ohanian. The amount of financing was not disclosed. However, the partnership appeared strong because 776 co-founder Katelin Holloway will join the Doodles board.
Doodles 2
Doodles2 could be the most exciting new step in Doodles' lengthy roadmap. Doodles seem to be forgoing the companion project to launch an entirely new initiative to onboard more enthusiasts into Doodles and the larger NFT ecosystem.
Doodles 2 may live on an entirely different blockchain. Doodles founders still haven't made the final decision, but the team hopes it will be a catalyst for mass adoption.
Doodles 2 promises to be "A Doodle for Everyone." New collectors can purchase a base-level Doodle, select generic traits such as skin color and hair color, and then customize their Doodle using wearables available in varying tiers.
Doodles 2 may be dynamic NFTs. They allow owners to alter their look whenever they want, swap between PFP and full-body perspectives, unlock animated versions of their NFT, and listen to original music.
Doodles 2 sees the Doodles Genesis Box come into play. The NFT box was revealed at the Genesis Factory and contained first-edition wearables. These will go into the Doodles 2 wearables industry. This box contains 24,000 NFTs. They were launched via an unusual auction format Doodles calls a bucket auction ( for details).
Doodles Records
Doodles Records will be another new segment of the Doodles brand. Doodles fanatics can look forward to Doodles 2. Doodles Records has yet to be revealed much about the record label. Volume 1 will feature original music, executive production by Pharrell, hand-drawn artwork by Scott Martin, and limited edition wearables made for Doodles 2.
Columbia Records has partnered with Doodles 2 for the first volume. The music will be available to Doodles 2 users to add to their animated NFTs.
Duplicator
The Duplicator was once one of the most mysterious facets within the Doodles community. This device has been declared (via the Doodles account) to have "perpetual usefulness beyond Doodles 2." Doodles co-founder Keast states these NFTs can be used to interact with the greater Doodles ecosystem.
Doodles - Slow and steady
Doodles have been known, in some cases, to abandon their community despite the constant hype about celebrities joining the Doodles community and price rises. This hasn't been a bad thing. The wider NFT community has become used to receiving biweekly teasers. However, Doodles appears to be more than happy not to speak until they have something.
Doodles don't care about the sentiment, but it is clear that they are planning to take their community for a wild ride in the next few decades. Doodles has millions of dollars worth of capital stashed in their Doodle bank.
A major fundraiser is set to get underway. The Doodles team has many times rearranged their initial Treasury holding (which was worth over $1.5 Million when the project launched).
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